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Why you must Still Send Corporate Christmas Cards in a Downturn

Many companies cut back throughout a recession and when it involves the advertising budget it may be difficult knowing which areas to concentrate on and where to tighten the purse strings. Corporate Christmas cards tend to be seen as the least powerful supply of advertising only because they offer no direct selling purpose.

What many marketing managers neglect to realise however is that during a recession it may be equally as crucial that you let your customers understand that you are still around and will still be around when the great times return than merely attempting to sell them Christmas Stockings another product they do not need right now. There is a corporate Christmas card a soft type of marketing that does just that. More importantly, in case you sent a Christmas card to your own customers last year afterward sending a Christmas card in a recession is much more significant than ever. Looking at it from a different standpoint you may ask yourself what would not sending your customers a Christmas card this year say about your business.

Have a believe also about other promotion postings you might have sent this season instead of dismiss Christmas card promotion as an action endured through necessity. I bet not one of them found your clients desk pinned to the office wall for all to see for up to 3 or took pride of place on itself or weeks of the entire year. You were probably fortunate not to get your last mailshot and used for basket ball exercise.

If your marketing budget is tight then rather than print mailing labels for all of your customer database off be a bit more discerning. Many companies send a Christmas card to their entire history but is that really necessary or affordable. You might want to take matters farther and order two styles of Christmas card a superior Christmas card for your own top customers which have hand written signatures for all else in the company directors as well as a cheap budget card. Be wary of attempting to impress your customers too much with personalised Christmas cards that are brassy as they'll believe that you're putting more effort into making an impression rather than cutting your own personal prices to make the products or services you sell them more affordable. That is a wonderful balance to strike between respectability and presentability.